AlgaeChum — Stephanie Williams

AlgaeChum

Brand Identity
Digital Design
UX Design

Created in collaboration with Nguyen L. Nguyen and Saja Abuammer, AlgaeChum is designed to foster an active relationship between citizens and the HAB-affected environments around them. The app encourages users to regularly monitor nearby lakes, making environmental observation more accessible. Instead of overwhelming those unfamiliar with HABs through technical jargon, AlgaeChum uses engaging visuals and an achievement-based system to guide users in identifying algal blooms. In turn, this concept offers scientists a valuable, consistent stream of HAB data.

2024
UIC DES420: MAD (Mobile App Design)

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ABOUT ME

As a recent UIC graduate, I’ve developed a deep appreciation for analog art, working with traditional media such as painting, drawing, collage, linocuts, and creating objects with clay, and translating these pieces into the digital realm to create a dynamic bridge between physical and digital art. My work often explores personal themes that shape who I am—my Black and Mexican heritage, my environment, my thoughts, family and friends, and my evolving identity as an artist and designer.

Lately, I’ve been drawn to brand identity and logo design, exploring how visual systems can communicate ideas and values effectively. As I continue learning and discovering more about myself, I know I’ll also develop clarity about the kind of designer I want to be through these projects. Outside of my work, I enjoy exploring local spots with friends, shooting film, learning Spanish, and being a homebody with my cat.