STEPHANIE WILLIAMS
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Haitian American Museum of Chicago (HAMOC)

Social Media Creation Creator
Calendar Management
Digital Media

The Haitian American Museum of Chicago, founded in 2012, celebrates Haitian culture and its contributions to Chicago’s diverse community. As a Social Media Content Creator, I managed the museum’s digital presence by producing engaging, dynamic content and supported its Capital Campaign to raise awareness and funds for a permanent new home. This included creating a donation engine on Instagram and developing TikTok content to amplify the museum’s mission, attract new audiences, and increase visibility.

A highlight of my work was filming a virtual tour of the museum for TikTok, which became HAMOC’s most successful post—helping the account gain 500+ new followers and generating over 4,300 likes, 870 saves, and 172 comments.

Key Social Media Results
Instagram Analytics
  • Reached 1,347 followers (goal: 1,350+)
  • Achieved 142 post likes and 139 reel likes
  • Drove 16,111 total views (exceeding 7,000 goal by 2x+)
  • Increased profile visits to 342 (goal: 150)
  • Boosted engagement with 2,216 accounts (goal: 125) 

TikTok
  • Created a viral museum tour post with 4,300+ likes, 870 saves, and 172 comments
  • Helped grow following by 500+ new followers
  • Brought heightened visibility and attraction to the museum

Key Contributions
  • Designed and published reels, posts, stories, and TikTok content using Canva, CapCut, and Photoshop
  • Maintained a content calendar and managed HAMOC’s Instagram and TikTok accounts
  • Analyzed engagement metrics to guide strategy and recommend improvements
  • Helped organize an Instagram fundraiser to support the Capital Campaign
  • Represented HAMOC weekly at the Uptown Farmer’s Market and provided front desk support to visitors

Impact & Growth
Through this role, I strengthened my ability to create audience-focused content, collaborate across teams, and adapt to both independent and community-facing responsibilities. This experience enhanced my skills in organization, storytelling, and digital strategy while deepening my understanding of how design and communication can support mission-driven institutions.

🔗 HAMOC TikTok Viral Video
🔗 HAMOC Instagram




June to August 2025

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 ABOUT ME

As a recent UIC graduate, I’ve developed a deep appreciation for analog art, working with traditional media such as painting, drawing, collage, linocuts, and creating objects with clay, and translating these pieces into the digital realm to create a dynamic bridge between physical and digital art. My work often explores personal themes that shape who I am—my Black and Mexican heritage, my environment, my thoughts, family and friends, and my evolving identity as an artist and designer.

Lately, I’ve been drawn to brand identity and logo design, exploring how visual systems can communicate ideas and values effectively. As I continue learning and discovering more about myself, I know I’ll also develop clarity about the kind of designer I want to be through these projects. Outside of my work, I enjoy exploring local spots with friends, shooting film, learning Spanish, and being a homebody with my cat.