UIC Creative and Digital Services

Brand Identity
Digital + Print Design
Advertising
At the University of Illinois Chicago, I designed multi-platform graphics and layouts to spark student engagement and highlight events across both the East and West campuses. Using Adobe Illustrator and InDesign, I created visuals that aligned with UIC’s brand identity while maintaining a fresh and engaging look. Collaboration was key — I worked closely with team members and campus clients through Jira, ensuring each project supported the university’s larger communication goals and reached its diverse student audience.





Projects from Spring of 2024—2025

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ABOUT ME

As a recent UIC graduate, I’ve developed a deep appreciation for analog art, working with traditional media such as painting, drawing, collage, linocuts, and creating objects with clay, and translating these pieces into the digital realm to create a dynamic bridge between physical and digital art. My work often explores personal themes that shape who I am—my Black and Mexican heritage, my environment, my thoughts, family and friends, and my evolving identity as an artist and designer.

Lately, I’ve been drawn to brand identity and logo design, exploring how visual systems can communicate ideas and values effectively. As I continue learning and discovering more about myself, I know I’ll also develop clarity about the kind of designer I want to be through these projects. Outside of my work, I enjoy exploring local spots with friends, shooting film, learning Spanish, and being a homebody with my cat.